One of the unique abilities of the Afaq content production team is branding. On January 2020, two months before the spread of Corona in the world, we undertook the rebranding project of the Balsa brand, which operates in the field of bed Set.
We planned a flash mob to introduce the new visual identity of the Balsa brand. Unfortunately, the time of its implementation coincided with the outbreak of Corona. The theme of flash mobs is formed by gathering and crowding. On the other hand, Corona was in conflict with the gathering of people.
The challenge of the content production team started from this point. Finally, we decided to use an animated orchestra instead of musicians at the flash mob performance. And this is the first flash mob in the world where animated characters were used.
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- Categories
- 2D Department
- Tags
- animated_flash_mobbalsa
- Project URL
- https://youtu.be/icbWk2HG-Sk
- Client
- Balsa Brand
- Release Date
- 2020